Brent Benacorso served as the director for the track's music video, which adopts the theme of love and uses a series of metaphors to enrich its concept. Unconditional, unconditionally I will love you unconditionally There is no fear now Let go and just be free I will love you unconditionally Come just as you are to me Don't need apologies Know that you are a worthy I'll take your bad days with your good Walk through this storm I would I'd do it all because I love you I love you Unconditional. The single release was promoted with an Instagram-based campaign, a lyric video directed by Aya Tanimura and live performances-one of the latter, at the American Music Awards of 2013, was the center of controversy due to accusations of cultural appropriation and racism. Commercially, it peaked within the top ten in Bulgaria, the Czech Republic, Italy, Lebanon, and South Africa as well as the top twenty in Australia, Austria, Canada, Hungary, Poland, Slovakia, and the United States. "Unconditionally" is a power ballad styled in rock, backed against a bassline and percussion. Luke, Max Martin and Cirkut to reflect that feeling. Having been surrounded by what she described as unconditional love, she co-wrote it with the song's producers Dr. Oh no, did I get too close Oh did I almost see whats really on the inside All your insecurities All the dirty.
Inspiration for the song came primarily from a humanitarian trip to Madagascar that Perry made in partnership with UNICEF.
It was released as the second single from her fourth studio album Prism (2013) on October 16, 2013. "Unconditionally" is a song by American singer Katy Perry.
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